shopper brain conference - eu
October 5-6, 2017

The Shopper Brain Conference 

The Shopper Brain Conference is an exclusive event on the intersection of retail and consumer neuroscience, especially designed for senior level participants from leading brands, retailers, e-tailers, catalogers, trade marketers and retail industry consultants. The Shopper Brain Conference Amsterdam, October 5-6, 2017 will provide opportunities for participants to network with peers, gain new in-field contacts and engage in collaborative discussions with the largest neuromarketing network in the world

Agenda - Thursday October 5, 2017 

09:00Welcome coffee & registration
09:45Opening (by Leo van de Polder and Carla Nagel)

10:00


Shopper Marketing: Change or Die
- The impact of technological disruption on the retail sector and shopper marketing
- How marketing, retail and shopper marketing need to change to succeed
Peter Steidl, Principal, Neurothinking & author of Shopper Marketing and Neuromarketing Essentials

10:45



The “Now What” of the Shopper Brain
Actionable science for real world impact
Improving effectiveness at the point of purchase by applying the principles of shopper motivation, mental ease and neurological triggers
Kathryn Purchase, Head of Shopper, decode

11:15

Coffee Break
WHERE SHOPPER MARKETING MEETS NEURO

11:45

The Neuroscience of Effort – Why Customers Love it Easy
- Understand the role that emotions and habits play in shaping consumer behavior
- Explore the implicit drivers of customer engagement
- Assess the impact of effort on the overall consumer experience
Ana Iorga, Founder and Chief Neuroscientist,Buyer Brain

12:15


How Does the Non-Conscious Impact Consumer Behavior and How Do We Measure It?
The hidden psychological drivers and changers that impact retention, purchase, engagement and trust
Simon Moore, Partner and Chartered Psychologist the Innovationbubble

12:45

Lunch Break

SPLIT SECOND DECISION MAKING AND EMOTIONS

14:00


How Much? Effectiveness of Strike Through and Other Techniques in Different Market Verticals 
- Scientific background of split second decision making affected by different price strategies
- Implicit measures of price decision making in different segments and the results
- Tips and tricks for shopper marketers and retailers
Eamon Fulcher, Director, Split Second Research
14:45
Imagination and the Impact on Buying Behavior
- Understanding how imagination works as a ‘trial experience’ in the shopper’s mind
- How AI and machine learning can help our understanding of the shopper brain
- How to activate the right stimuli during shopper experiences
Thomas Bjørnsten, Researcher and Partner, You Sense It

15:15

Coffee Break

OUTSTANDING IN SHOPPER'S EXPERIENCE

15:45


Best Practices for Building Emotional Attachment
- Understand the core emotional motivators that drive emotional engagement
- Get dozens of best-in-class examples
- Learn the ingenious emotional tactics big brands are using to turn complacent customers into passionate groupies
Graeme Newell, President, 602 communications

16:15

Purpose-Driven Marketing in Practice: Disrupting the Chocolate Industry
- Selling chocolate by stealing the shopper’s heart.     
- Marketing taking today’s values and transparent world into account 
Ynzo van ZantenChoco Evangelist, Tony’s Chocolonely

16:45Wrap-up & Networking Drinks 

Agenda - Friday October 6, 2017

PRACTICAL LESSONS IN BUYING BEHAVIOR
09:00Welcome coffee 
10:00What Shopper Marketers Should Know about Shopping Behavior
In writing the award winning book 'The Business of Choice: Marketing to Consumers’ Instincts', Matthew Willcox read over a hundred academic papers and talked to over 100 behavioral scientists and researchers. In this talk he will present insights that relate to shopper marketing from some of the canonic studies, and some of the less well known research that reveals how people choose.
Matthew Willcox, Founding Partner, The Business of Choice
10:45The Power of Priming
How to Use Priming Technique in Marketing in a Non-Aggressive Way?
- What is priming in marketing?
- How can we build a brand awareness without the push marketing technique?
- How can we use priming and gamification to extend the attention span?
Dalibor Šumiga, behavioral marketing specialist, founder and CEO of Promosapiens
11:15Coffee break 
SHOPPER PSYCHOLOGY IN A CHANGING WORLD 

11:45


The Psychology Behind Shopper's Online Decisions
- How people make online decisions 
- What types of factors influence their decision-making processes
- How to capture intent, analyze behavior, change user flows
Liraz Margalit, Web Psychologist and Head of Behavioral Research, Clicktale

12:15
The Psychological Revolution is Now
- What insights can psychological data offer?
- How large psychological data sets are influencing everything
Richard Summers, Chief Scientist, CrowdCat
Lunch
IMPROVING EFFECTIVENESS IN-STORE

13:45

Optimizing Store Layout for More Effective Floor Usage
- Analyzing shopper's in store shopping behavior with observation technology and understanding how the shopper behavior relates to sales
- Case study: increasing sales with +25% by optimizing the store layout
Jan Hillesland, CEO at Link Analytix Global OU

14:15

Leveraging the Power of Scent:
unlocking its secrets to improve retail experiences

- How sensory experiences interact with one another
- How GSR/Emotional arousal can help to understand the role of scent and its congruency with virtual reality experience
Andy Myers, Walnut Ltd.

15:15 Coffee-break 

NEW STUDIES ON EFFECTIVE BRANDING AND CREATIVE CONCEPTS

15:45

Evaluating Associations to Brands
- How to use Implicit Association Tests (IAT) in branding
- How effective is a TV spot communicating a brand
Christian Caldato, Psychologist & Neuromarketing Specialist with a MS in Psychology, TSW
16:15

The “Artificial Creativity” Project
About the largest study to date on unlocking the hidden emotional vehicles that drive customer connection and sales.
- How new technologies can assist marketing creatives in finding more impactful communication approaches
- Which emotional drivers works best in which categories
Frank Buckler, Founder & CEO of Success Drivers

16:45Wrap-up and networking drinks