shopper brain conference - eu
October 5-6, 2017

Day 1, 2015 Edition

"The Shopper Brain in Today's Challenging Retail Landscape"

A better understanding of human needs and human decision making gives you the opportunity to stay ahead in today’s challenging retail landscape. At the Shopper Brain Conference you will learn all relevant consumer insights from neuroscience, applied in shopper marketing, retail and branding.

2015 (!)SHOPPERS AND THEIR BRAINS

09:30



The Neuro Retail Revolution
- Today's challenges in retail
- More effective shopper marketing with neuroscience and behavioral research
Carla Nagel - Neuromarketing Science & Business Association (NMSBA)
Leo van de Polder, POPAI Benelux

10:00



Motivational Insights Driving Marketing Strategies
- Gain a real and deep understanding about how to think about motivation
- Watch, learn, and practice linking motivational insight to marketing execution
- Leave with a whole new way to think about your business 
David Forbes - Chief Innovation Offices at the Forbes Consultancy Group & Author of 'The Science of Why' (United States)

10:45



How to Shape Brain Pleasing Retail Concepts at First Sight
- How to develop a neuromarketing strategy for retail
- Facing the challenge of the current short-attention-span society
- The impact of context on customers and how to manage it
Lluis Martinez Ribes - Associate Professor at ESADE Business School & Partner at m+f=! (Spain)

11:15

Coffee Break

FUTURISTIC RESEARCH WITH BIG IMPACT IN THE REAL WORLD

11:45


Supermarket of the Future
Understanding consumer behavior in a virtual-reality store  
- The benefits and limitations of research in a virtual supermarket
- The impact of different channels on consumer behavior in the virtual setting
- Purchasing behavior in the virtual world compared to the real one
Ana Iorga, Founder of Buyer Brain (Romania)

12:15


Measuring the Impact of Packaging
- Neuro tools (EEG, GSR and Eye tracking) to test ice cream packaging
- Lessons from the most impactful pack
Wim Hamaekers, Managing Partner, haystack (Netherlands) & Iris Cremers, European Shopper Insight Manager, Unilever (Netherlands)

13:00

Lunch Break

TEXT, MUSIC AND COLORS IN RETAIL

14:00


Text: More Sustainable Brands, by Using the Word "Sustainable"?
- ensuring the initial impression is the best one
- the subconscious processing of package design explained
- how buzz words and fads on packaging affect consumer choice
Glenn Kessler, Founder, HCD Research (United States)

14:30


Music: Understanding the Effect of Music on Retail Sales
- Academic research on background music and sales correlation
- New fMRI research revealing most effective playlists in different categories
Martin de MunnikFounding Partner, Neurensics (Netherlands)

15:00

Colors:  Light, Color and Emotions
- The effect of in-store color and light plans
- Harmony in colors and consumer behavior
Malaika Brengman - Associate Professor, Vrije Universiteit Brussel (Belgium)

15:30

Coffee Break

NEUROMARKETING, ONLINE SALES, BIG DATA AND HOW THEY RELATE

16:00


Shoppers and Consumers are (Not Always) Different
- Consequences for the toy industry
- Targeting a shopper and/or consumer
- Applying neuromarketing for better understanding of shoppers and consumers
Wouter Marck - Global Shopper Manager, Lego (Denmark)

16:30

Applying Insights from Behavioral Economics in Big Data
- Predicting sales, churn, support costs on individual scale
- The psychology of relevance in big data analyses
- Monetizing data-driven insights with videos that whisper to the brain
Ruud Schuijt, Managing director, Rednun (Netherlands)

17:00Networking Dinner

Day 2, 2015 edition

"Practical Insights to Take Back to the Shopping Floor"

The second day of the conference aims to bring practical insights and lessons from neuromarketing to be applied in (web) shops and retail environments.

SHOPPER BRAIN LESSONS FOR BRANDING

09:30

Branded Brains - Consumer Choice & the Neuroscience of Now
- The cognitive processes underlying consumer choice;
- The ‘golden window' during which sales are made or lost
- The ways in which brands shape those subconscious purchasing decisions
Dr David Lewis-Hodgson - Cognitive Neuropsychologist and Chairman Mind Lab International (United Kingdom)

10:15

More Effective Online Persuasion
How to combine insights and methods with the power of digital data to acquire a truly deep understanding of what drives your  customers buying journeys 
Bart Schutz - Chief Psychology Officer, Online Dialogue (Netherlands)

11:00

Coffee Break

SHOPPER BRAIN LESSONS FOR RETAIL

11:30


Visual Attention and the Consumer Need State
- The consumer need state and the effects on way finding and category browsing
- Employing aisle messaging that nudges desired product exploration strategy
- Tailoring your messages on different need states
Kimberly R. ClarkChief Research Officer, Merchant Mechanics Inc. - Lecturer / Adjunct Researcher, Dartmouth College  (United States)

12:15

Combining Neuro & Behavioral Economics At the Shelf 
A breakthrough study that measures shopper in-store response to emotionally impacting experience using a combination of biometrics, mobile eye-tracking and self-reporting mobile software. 
Elissa Moses EVP, Neuro and Behavioral Science from Ipsos (United States), 
Kirk Hendrickson, CEO of Eye Faster (United States) 

12:45

Lunch

SHOPPER BRAIN LESSONS FOR MORE EFFECTIVE COMMUNICATION

14:00



Theory-driven Strategic Marketing and Communication
- Communicating at the POS: do's and don'ts to seduce the brain
- The drivers of buying decisions
- Why some products make it to the shopping cart and others don't
Benny BriesemeisterFounder, Neurospective (Germany)

14:30


Not Everybody is Your Customer, But Everybody is Somebody
- Approaching the right individuals with the right message
- Insights from neuroscience and evolutionary biology and their impact on interpersonal communication
- Success starts with the (wo)man in the mirror
Bert Ohnemueller, Managing Director, NeuroMerchandisingGroup (Germany)

15:00

Coffee Break

SHOPPER BRAIN MARKETING IN PRACTICE

15:30

Innovations in Indian Retail
- A shopper brain perspective.
Anil V. Pillai, Director Terragni Consulting (India)
16:00

Three best practice cases:
- Shower gel and the use of framing
- Toilet paper and the concept of novelty vs, familiarity
- Bread spread packaging based on fMRI research 
Gesa Lischka, CEO and Founder of Kochstrasse™ (Germany)
16:30Wrap-up
16:45Networking drinks