shopper brain conference
Amsterdam, November 8-9, 2018

Emotion behind the click:
Injecting emotion into UX testing

Friday October 21, 12:00

In this talk Andy Myers, Walnut Unlimited (United Kingdom) will reveal results of a large scale neuroscience website usability test on a number of UK grocery sites using EEG, GSR, Eye tracking and implicit testing to understand the unconscious emotional reactions to the online grocery shopping experience.

UX testing traditionally relies on task time and explicit consumer measures to evaluate website performance. Working with one of the largest UK supermarket brands Walnut conducted a large scale neuroscience website usability test on a number of UK grocery sites using EEG, GSR, Eye tracking and implicit testing to understand the unconscious emotional reactions to the online grocery shopping experience

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