shopper brain conference
Amsterdam, November 8-9, 2018

Identifying Shoppers' Needs and Enrich Consumer Insights
Friday October 21, 9:30 

How can modern digital tools be used in neuromarketing research preparation, execution and follow-up? Dalibor Šumiga of digital agency Promosapiens will talk about the added value of every day digital tools (Google, Facebook) to better measure brand recall, understand people's interests  and analyze human behavior.

Audience takeaways:
- Create better heuristics and hypothesis for their market research
- Test or double-check their hypothesis about consumers behavior
- Better understand what is the «wolf pack» of their target group
- Understand consumer language in the online world

See full agenda