shopper brain conference
Amsterdam, November 8-9, 2018

Purpose-Driven Marketing in Practice: Disrupting the Chocolate Industry

Thursday October 5, 16:15u

Tony’s Chocolonely is no average chocolate company, but a chocolate company with a great mission: ending the slavery and exploitation in the cacao-industry. With crazy good tasting chocolate do they set an example and show the world that making chocolate can be done different: in taste, packaging and the way they work with cacao farmers (via long term relationships) and a fair and transparent value chain. Ynzo van Zanten, Tony’s “Choco Evangelist”, will tell you everything about Tony’s route map to 100% slave free chocolate and the way you can participate. And euuh.. who knows do you go home with a lovely Tony’s bar.