Amsterdam - October 30, 2019
|9:00||Neuromarketing for Shopper Marketers|
Join neuromarketing pioneer Michael E. Smith for an intense introduction to neuromarketing for shopper marketers. In one afternoon you are up-to-date with the latest technologies, the opportunities and pitfalls.
|* The why and what of neuromarketing in retail|
* The how: behavioral methods
• Response time
• Facial expression analysis
* The how: peripheral nervous system physiology
• Heart rate variability
• Electrodermal responses
* The how: central nervous system physiology
• functional Magnetic Resonance Imaging (fMRI)
* Ethics of neuromarketing
Michael E. Smith, Founder and Principal Scientist, Adaptation Research
Book independently for 350 euro + tax or add it to your conference registration
|Wrap-up and end of the session|
|Shopper Brain Conference Goes Shopping!|
Pre-conference retail safari 'Shopper Experience Highlights of Amsterdam'
Join us on a retail safari in Amsterdam to see the latest shopper innovations with a neuro perspective.
Identify the next hot trends in the city of canals and small streets. We’ll visit concept stores, innovative leaders and brands, and get the latest consumer trends from the Dutch market. This Shopper Brain Conference innovation tour is extra special because a few neuromarketing experts will accompany us – so you can pick their brains in practice. They will put the shopper’s experience in neuro perspective in-store.
The tour ends with a beautiful canal boat dinner offering you the taste of Holland in the typical Dutch scenery of Amsterdam. You can add the tour to your conference registration.
|Return at the hotel|
Go to the program for day 1 »