shopper brain conference - USA
nEW YORK, June 7-8, 2018

AGENDA
Brain research and other innovative technologies to study shopping behavior, shows that a lot of purchasing decisions are made subconsciously. The Shopper Brain Conference Series is the only meeting in the world on the intersection of shopper marketing with neuromarketing. Cutting-edge strategies and insights are shared by international keynote speakers.

Thursday June 22, 2017

THE SHOPPER BRAIN CONFERENCE - USA
09:00Registration and welcome coffee 
09:45Opening of the Shopper Brain Conference USA
- Presentation of the annual shopper bench-marking study
Phil McGee, President Decision Breakers

10:00

Brain Signals of Desire
- What brain-science tells about  consumer preference
- How approach motivation and reward anticipation and consumer behavior relate
- Practical applications in shopper marketing
Michael E. Smith, Vice President, Nielsen Consumer Neuroscience

10:30

Does Your Store Evoke Desire in Shoppers?
- Elucidating the neural underpinnings of in-store shopper behavior with brain scanning
- fMRI investigation into retail environments and their effects on impulsive buying
- Effective packaging: an fMRI case for a fruit design package that lifted sales drastically
Roeland Dietvorst, Scientific Director, Alpha.One

11:15

Coffee-break
EMOTIONAL MARKETING

11:45

Best Ways to Recruit New Shoppers Using Emotional Marketing
Packed session with practical examples of effective emotional campaigns
- How can you charm new shoppers who are loyal to competitors?
- Critical steps for making your products irresistible to new prospects
Graeme Newell, Emotional marketing specialist & president , 602 Communications

12:15

Cash, Travel, and Neuroscience
Biometric science reveals new insights in reward preference emotions
-  Behavioral motivators behind reward selection
-  Emotional aspects of reward preference among their consumers
-  How to position goods and services as better motivational tools than cash
Charlotte Blank, Chief Behavioral Officer, Maritz
12:45Lunch
PRACTICAL LESSONS FROM NEUROMARKETING FOR SHOPPER MARKETERS
02:00When the Brain Goes Shopping
- Making stores more brain-friendly
- New ways to measure the shopping experience
Steve Genco, Author of 'Neuromarketing for Dummies', Advisor, Intuitive Consumer Insights
02:45

Behavioral Economics and Nudge
- How behavioral economics principles can help to better understand "irrational" shopper behavior and create more effective communications
- How small nudges can drive buying decisions more efficiently
- How companies can apply a disciplined process for identifying and executing nudge opportunities
Jonathan Asher, Executive Vice President, PRS IN VIVO

03:15 Coffee-break
UNDERSTANDING SUBCONSCIOUS CONSUMER TRIGGERS
03:45

Step Closer, Step Ahead: Overcoming the Inevitable Say/Feel Gap
How the shopper feels during the shopping experience is vital. But why then slip back into conventional methods when engaged in the follow-up debrief? Words remain at best a slippery, unreliable medium – subject to “lip service” answers. Quick-take interviews held in the aisle using smart phones or flip cams can capture not only what they say, but the emotions that accompany those words, signaling what’s most relevant to the shopping experience and why. The originator of facial coding in market research shows what’s possible through a range of mini case studies
Dan Hill, President, Sensory Logic

04:15Predicting Consumer Impulsive Shopping Behaviors
- Understanding underlying triggers to better forecast impulsive marketplace responses
- How to determine overall propensity for impulsive behavior
- Consequences for shopper marketers
Don E. Schultz, Professor Emeritus (in Service), IMC department at Northwestern
04:45Wrap-up & Networking Drinks
08:00 Conference Dinner
Wining, dining, and meeting new colleagues and peers. The dinner is included in the full conference registration fees.

Friday June 23, 2017

SHOPPER MARKETING STRATEGIES IN A CHANGING WORLD
09:00Registration and welcome coffee 

10:00

Digitally Connected Customers – Emotionally Connected Customer’s Brains
- Understanding the shift from individual experience to shared and connected shopper experiences
- How social media networks draw shoppers together into a cognitive ‘force majeure’
David Kepron, Vice President - Global Design Strategies, Marriott International

10:30

Case Study Hershey's:  'Better For You Products'
- A retailer's introduction of 'better for you products'
- How Facial Coding helped understand shopper’s emotional reaction
- Bridging the “say vs. feel”-gap for a front end reinvention
Kamal Sharma, Senior Manager - Shopper Insights, The Hershey Company
Anne Stephenson, Partner, Explorer Research

11:15

Coffee-break

11:45

Copycat Killers: Self-Defense Training for Brands
- Show case the effect of copy cat brands and what to do about it
- The science behind search behaviors of shoppers
- Explore self-defense strategies that undermine the copycat effect
Tim Holmes, Director of Research, Acuity Intelligence Ltd. / Honorary Research Associate, Royal Holloway, University of London
12:15 Memory & Marketing
- How memory works and why memory is vital for success in sales and marketing
- How to influence future buying decisions by memorable marketing
Carmen Simon, Cognitive Neuroscientist and co-founder, Rexi Media
12:45 Lunch 
BRAIN-PLEASING PACKAGE DESIGN
01:45 A Case Study: Does Neuromarketing help to Evaluate Designs and Predict Actual Sales Figures?
- Evaluating tea packaging design with the help of fMRI
- Gaining new markets without losing old ones
Gesa Lischka, CEO Kochstrasse

02:15

Choosing the Package that Sends the Correct Message to the Shopper
- How to use basic perceived value and semiotic concepts
- How Procasa, Naú Snacks, Honda used neuromarketing to improve their packs
Juan Roberto Castro, Head of Neurons Inc LatAm

02:45 Coffee-break
SHOPPER BEHAVIOR IN A DIGITAL WORLD
03:15

Omnichannel is B.S.
- Renewed focus on understanding the core customer
- Creating an on brand ecosystem before blindly utilizing omni-channel tactics that may or may not be a good fit.
Leah Cotterman, Director of Strategy & Insights, WD Partners

03:45

Behavior Science and Digital Conversion
Practical neuroscience tactics to light up your online sales.
Roger Dooley, author of Brainfluence and neurosciencemarketing.com

04:30Networking Drinks