How Fear and Vigilance Drives Shoppers' Behavior (June 23, 2016 - 10:30AM)
This talk will start by introducing the value of a brain-based shopping theoretical framework that is radically different than what a large majority of retailers use today. Dr. Morin, an award-winning media neuroscientist as well as a former CMO of a large chain of grocery stores can bridge the link between theory and practice. Attendees will learn that there are 6 rules of neuroengagement that can explain shoppers’ behaviors and what consequences they have for retailers, both inside a physical store or online.
Speaker: Christophe Morin
- Learn how shopping is best understood using the
framework of brain-based shopping theory
- Use 6 rules of neuroengagement to drive attention,
emotion and behavioral response
- Discover how making shopping experiences more brain friendly is the sure path to more retail success.