shopper brain conference
NEW YORK, November 19-21, 2019
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Day 1
New York - Wednesday, November 20, 2019

9:00amWelcome coffee & registration
9:30amOpening by Master of Ceremonies, Phil McGee, President Decision Breakers 

SHOPPER'S JOURNEY IN THE SHOPPER'S MIND

9:45am


Vital Role of the Shopper’s Subconscious Throughout the Shopping Journey
• The changing role of the physical store
• Critical importance of retailers and marketers becoming “active retailers”
• Anticipating shopper demand through neural connectivity to the shopper
Herb Sorensen, Adj. Sr. Research Fellow, Ehrenberg-Bass Institute for Marketing Science 

10:15am



Product Features and/or Emotions
• What stimuli and emotions drive product purchase?
• Which research approach can you take to tie these two together?
• Why a link between research on product features and emotions is essential
Paul Conner, CEO, Emotive Analytics 

10:45am

Coffee Break

THE NEW SHOPPER JOURNEY

11:15am

Priming the Brain for a Purchasing Decision
• What is priming, and how should it be applied in the shopper's journey?
• What information to withhold, and what to reveal to a customer, and in what order?
• Insights from EEG studies on memory after being exposed to messaging
Carmen Simon, Founder, Memzy    

11:45am


Uncovering the ROI of In-store Marketing with Video Metrics              
• Why are not all shopper marketing tactics equally effective? A case study
• Which in-store display activities provide the highest ROI?
• How can quantitative video research revolutionize your marketing campaigns?
Amishi Takalkar, CEO, NAILBITER data products
12:15pmLunch break

APPLYING NEURO INSIGHTS

2:00pm


Brand and Shopper Insights in the Era of Promiscuous Decision Making
• Discovering valuable subconscious techniques to revitalize your brand equity research
• Learning about the various styles of the promiscuous shopper brain
• Understand how the shopper brain can change from category to category
Devora Rogers, Chief Strategy Officer, Alter Agents
2:45pm
Neuro Lessons for Creatives: The Neuro Journey of an Ad Guy
• Which neuromarketing lessons can be applied before and during the creative process?
• How to celebrate (and get the most out of) creativity in a world full of data?
Wim Ubachs - Creative & Strategy Director, Het ei van Ubachs (Dutch agency)

3:15pm

Coffee Break


OPPORTUNITIES OF AI & MACHINE LEARNING IN RETAIL

3:45pm


Using Artificial Intelligence and Machine Learning in Shopper Research 
 Effective use of Artificial Intelligence (AI) and Machine Learning (ML) in marketing
 Using AI and ML in the different customer journey stages
 Potential other applications
Denyse Drummond-Dunn, Founder, C3Centricity
4:15pm
The Many Faces of AI
What (or whom) will consumers trust - and obey?
• Robot or avatar sales advisor effects on shopper decision making
• Chatbots and software detecting an emotional state in sales interactions
• Facial recognition and wearables technologies in automatic personalization
Michael Solomon, Professor of Marketing, Saint Joseph’s University in Philadelphia

SHOPPER BRAIN NETWORKING
4:45pmWrap-up & Networking Drinks
7:00pmConference Dinner
Mingle with other shopper marketers, consumer insight professionals, and everyone else with a passion for retail and an innovative mind, while enjoying the taste of New York.
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agenda of day 2 »