Priming the Brain for a Purchasing DecisionWednesday November 20, 11:15 am - Main Stage
When it comes to your customer’s touch points, each segment or message has the potential to impact the next. How do you prime your customer’s brain? How do you get customers to go your way, and lead them to a decision that serves them (and you) well?
Learn from Carmen Simon, writer of one of the top books on persuasion, ‘Impossible to Ignore: Creating Content to Influence Decisions’, find out how to offer the brain a jolt for focus and engagement, be deliberate about what the brain remembers and acts on, and help the brain reach a decision effortlessly.
What you can learn:
How to avoid the brain’s tendency to habituate segments of your content
How to use peak-end rules to create more dramatic ‘signposts’
What to withhold, and what to reveal (and in what order) so the brain reaches a decision effortlessly