shopper brain conference
SINGAPORE, 29-30 November 2023
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Day 1: Stores, Brands, Emotions, and Shoppers
Singapore - Wednesday, November 29, 2023
The program is subject to change.

9:00Welcome coffee & registration 
9:30Opening by the master of ceremonies

THE CHANGING ROLE OF THE PHYSICAL STORE
9:45 

Uncovering the Evolving Shopping Experience
• The changing role of the physical store
• Analyzing the impact of environmental cues on consumer behavior
• New shopper demands, new technologies, and strategies
Speaker to be announced

10:15



'Unified Retail' as New Omnichannel Thinking
Taking Advantage of Pre-Purchase Research
• How customers use online information before shopping
• Understanding different types of pre-purchase research
• Shifting the focus on providing helpful additional information throughout the customer journey
Speaker to be announced

10:45

Coffee Break

UNDERSTANDING THE SHOPPER

11:15

Unlock the Potential of Social Listening: Harnessing Social Data to Drive Winning Strategies
• Grasp the fundamentals of social listening
• Analyze the conversations surrounding your brand and products
• Transform social data into a successful strategy
Speaker to be announced

11:45 The Shopper Brain on Loyalty
• Investigating the neuroscience behind customer retention
• Analyzing customer data to uncover loyalty patterns
• How to un-loyal your competitors' customers
Speaker to be announced

12:30Lunch break


BRANDS AND EMOTIONS
13:45

Branding the Un-Apples:
Building Brands for Boring Products

• How to build a brand for a product people don't care about
• Evaluating the effectiveness of traditional versus non-traditional FMCG branding techniques
• Lessons for avoiding brand monotony
Speaker to be announced

14:15


Brand Relevance: Strategies to Forge an Unbreakable Connection With Your Audience
• Understand the fundamentals of brand relevance
• Discover effective methods to emotionally engage with customers
• Develop purpose-driven messaging that reflects your brand’s identity
Speaker to be announced

15:00

Coffee Break


TWEAKING THE TOUCHPOINTS
15:45Tantalizing Touchpoints
• Understand the emotional world of the shopper and the impact of different touchpoints
• Analyze which touchpoints determine customer satisfaction most
• Leverage collected data to better understand the shopper-touchpoint relationship
Speaker to be announced

16:15Business Case: Data-Driven Touchpoint Alignment
• The trouble with the huge amount of touchpoints
• Combining operational, marketing, customer, emotional, and competitive research data to understand journeys
• Creating an excellent customer experience that lasts the entire customer journey
Speaker to be announced

16:45Wrap-up & Networking Drinks
19:00Conference Dinner
 
 « go to the pre-conference activities | go to the agenda of day 2 »