Organization Transformation: Customer
Friday October 21, 15:30
Everybody understands the importance
of center the business on the customer. But how should we do it? What kind of
organizational transformations should a retailer do in order to put the
customer on the center of the decision making process? What kind of practical
processes and methodologies should a retailer apply? And, how big can be the
impact of this strategy on the economic results of the company?
Sonae is the biggest Portuguese food retailer with an impressive experience and results on customer centric retail. On this session Marta Cunha will explain how to implement a customer strategy and will show the results of it.
- The customer on the center of the decision making process
- Processes and methodologies on Customer Centric Retail
- Economic results of a customer strategy