The “Now What” of the Shopper Brain: Actionable Science for Real-World Impact
October 5, 2017 10:45 AM
Within the shopper research industry, there is still significant amounts of investment in shopper insight that is based on claimed behavior. With adding implicit shopper insights to the research toolset retailers can improve the effectiveness at the point of purchase. Kathryn Purchase will demonstrate how the leverage the learnings from science, and provide new implicit shopper insights.
Based on the 5R model of shopper behavior (Response, Recognize, Relay, Reward and Result), she provides expert objective, science-based feedback, and conducts implicit research on shopper touch points with a focus on clear actionable recommendations for clients – the “now what”.
* Get informed about the 5R model of shopper behavior
* Learn about a set of tools that optimize the effectiveness of shopper touch points
* Understanding implicit research and how to apply it