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shopper brain conference
Dublin, October 25-26, 2023
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Devora Rogers

As Chief Strategy Officer at Alter Agents, Devora is responsible for helping her clients uncover what drives decision making for shoppers and consumers and designing thoughtful insights studies to solve some of the toughest brand challenges. She brings extensive digital media, shopper marketing and analytics experience to her work, as well as experience leading strategy teams in the U.S. and internationally. Devora was instrumental in pioneering new path to purchase methodology adopted by Google as the basis of their groundbreaking 2011 ZMOT study.

Prior to joining Alter Agents Devora has worked, among others for Murphy Research, Inmar, Interpublic Group, and Yahoo. Devora has written for Huffington Post, AdAge, and iMedia and is a regularly featured speaker at industry and client conferences. She is co-author of Fire in the Zoo and her Tedx on the Future of Shopping and Retail has been viewed over 225,000 times.