Buy tickets
shopper brain conference
Dublin, October 25-26, 2023
Buy Tickets

William Leach

Will Leach is the founder of TriggerPoint, a leading Behavioral Research and Design consultancy specializing in System 1 marketing. Simply put… TriggerPoint helps today’s largest brands understand and change consumer behavior through Behavioral Research and Design. Will has over 20 years of behavioral insights experience and is a behavioral design instructor at the Cox School of Business BLC at Southern Methodist University. Will is the author of the bestselling book “Marketing to MindStates: a Practical Field Guide to Applying Behavioral Design to Marketing” and also a 2-time winner of the EXPLOR Award for behavioral science research innovation.