Agenda (day 1) — Shopper Brain Conference

Day 1: Stores, Brands, Emotions, and Shoppers
Singapore - Wednesday, November 29, 2023
The program is subject to change.

9:00	Welcome coffee & registration
9:30	Opening by the master of ceremonies
BEHAVIORAL SCIENCE AND DATA
9:45	Creating Habit-Forming Products • Customer habit formation model utilized by successful tech companies • Common design patterns of habit-forming products • The psychological drivers of user behavior and how to build products catering to core human needs Nir Eyal, best-selling author of Hooked and Indistractable
10:15	Enhanced Customer Experiences by Understanding Shopper Behavior with AI • Data-driven approaches for creating exceptional shopper experiences that drive loyalty • Utilizing AI and technology to improve the digital customer experience and identify e-commerce opportunities • Creating experience-related strategies to maximize spending in concept stores Speaker to be announced
10:45	Coffee Break
SHOPPER MEASURES THAT MATTER
11:15	Measuring Attention to Drive Sales • The meaning and implications of 'customer attention' in practice • What is the link between attention and sales? • How Mars uses attention as a content optimization tool Sorin Patilinet, Global Marketing Insights Director, Mars
11:45	Creating Sound Logos and Visual Cues to Connotate Healthy Foods • The neuroscience of non-verbal communication • When sound logos are effective • Case study on promoting healthy foods with nudges Gemma Calvert, Professor of Consumer Neuroscience, NTU / Co-Founder, Split Second Research
12:30	Lunch break
13:45	The Metaverse in Asia Navigating the Next Internet: Transforming How We Live, Work, and Play • Explore the developments in the metaverse and AI that are driving the evolution of the internet • Case studies on how the next internet are already impacting millions today • Discover strategies for navigating this rapidly evolving digital landscape Michelle Tan, Senior Executive at Deloitte Center for the Edge, Southeast Asia, co-author of Deloitte’s recent report on The Metaverse in Asia
14:15	Brand Relevance: Strategies to Forge an Unbreakable Connection With Your Audience • Understand the fundamentals of brand relevance • Discover effective methods to emotionally engage with customers • Develop purpose-driven messaging that reflects your brand’s identity Speaker to be announced
15:00	Coffee Break
TWEAKING THE TOUCHPOINTS
15:45	Tantalizing Touchpoints • Understand the emotional world of the shopper and the impact of different touchpoints • Analyze which touchpoints determine customer satisfaction most • Leverage collected data to better understand the shopper-touchpoint relationship Speaker to be announced
16:15	Business Case: Data-Driven Touchpoint Alignment • The trouble with the huge amount of touchpoints • Combining operational, marketing, customer, emotional, and competitive research data to understand journeys • Creating an excellent customer experience that lasts the entire customer journey Speaker to be announced

16:45	Wrap-up & Networking Drinks
19:00	Conference Dinner
« go to the pre-conference activities \| go to the agenda of day 2 »

Organized by

Media Partners